There’s been an emerging trend of couples choosing to focus on careers and lifestyle, while opting out of having kids. DINKS, or (Dual Income, No Kids) have become a growing home-buying segment to watch.
According to the Brookings Institute, the cost estimates to raise a child from birth to age 17 is approximately $310,605. This data is based on 2020 inflation-adjusted figures from a report published by the USDA in 2015. DINKS choose to allocate their disposable income in a different way, so they have the freedom and independence to build their career, pursue personal passions, travel at will, and often purchase a home.
In a recent survey with just more than 1,000 Gen Zers, (conducted by RubyHome), the study found that more than 27% of those surveyed have chosen to remain childless. The reasons behind this decision include the following preferences:
Homeownership itself aligns with DINKS #1 priority of living a financially comfortable life. In fact, more than 87% of those surveyed expressed the desire to own a home. The equity built through a home purchase often serves as the first stepping stone for building long-term wealth. Additionally, the tax deductions of home ownership free up even more disposable income to spend on travel, hobbies or other interests.
In addition to the enjoyment of their freedom and independence, DINKS also have greater disposable income and flexibility to move for a career or desired location change without disrupting children’s lives. A job-change move to another market is completely feasible without the concern of uprooting a family from school, activities or friendships. They have the flexible luxury of basing their buying decision on proximity to work, the airport, friends, or any personal activities they may enjoy.
When searching for a home, DINKS are seeking features that align with their strong desire to “maintain positive mental health.” Open spaces that spill out to patios for entertaining, bonus rooms for in-home fitness, work-from-home spaces, visiting guests or storage, and amenities that cater to their “fur babies” are among the few most sought-after features. They want to enjoy life and make their home functional for the way they want to live it.
With nine builders, 13 product lines and 75+ floorplans, Painted Prairie’s new homes offer DINKS incredible options to find the right home for their lifestyle and customize their use of space — not to mention 10+ parks (including a new dog park) and acres of open space scattered throughout the neighborhood for strolls, relaxation and relieving stress. Explore our home builders to learn more about their vast and varied features.
